Hiring copywriters look for a portfolio link and a conversion metric near the top of the first page, because those two signals show whether the writer can move a number, not just turn a phrase.
The junior archetype has one to three years of writing, often a mix of internships, freelance, and a first staff role. This resume needs to prove voice range, shipped work with live links, and one or two metrics tied to real campaigns.
The senior archetype owns campaigns end to end and mentors juniors across email, web, and brand. This resume needs to prove repeat conversion lift, cross-channel range, and the brand voices you built or stewarded for named clients.
The creative director archetype leads writers, sets brand voice, and presents to executives or clients. This resume needs to prove team size, P&L or pitch revenue you influenced, and the brand platforms you launched.
Sasha Kowalczyk
Denver, CO | (303) 661-2287 | [email protected] | linkedin.com/in/sashakowalczyk
Copywriter with 11 years across agency and in-house roles, writing for outdoor brands, healthcare, and B2B SaaS. Strong concepting partner for art directors and comfortable owning brand voice from a one-page brief through a multi-channel launch. Recent work focuses on email lifecycle programs, brand campaigns, and product launch narratives.
Senior Copywriter
Cairn & Compass | Denver, CO | 2021-Present
Copywriter
Foundry Row Health | Boulder, CO | 2018-2021
Copywriter
Pinecrest Studio | Salt Lake City, UT | 2016-2018
Junior Copywriter
Two Rivers Agency | Salt Lake City, UT | 2014-2016
Editorial Assistant
High Desert Quarterly | Salt Lake City, UT | 2013-2014
Put a single line at the top that a creative director can’t infer from your samples. Name the brand voices you’ve owned, the formats you ship weekly, or the verticals where you’ve moved conversion.
Examples: lifecycle email for two DTC skincare brands, B2B SaaS landing pages tied to demo bookings, or bilingual social copy in English and Spanish. This line frames the portfolio link and tells the reader what to look for when they click through.
Name the test you ran, the metric it moved, and the channel: CTR lift on a paid social variant, open-rate change on a subject line test, or revenue from a landing page rewrite.
If you can’t get a percentage, use scope: pieces shipped per week, brands written for, or word-count ranges. A subject-line test that lifted open rate from 22% to 31% lands harder than ‘wrote engaging emails.’
Creative directors read for range. Cluster your bullets into three to five buckets that map to the job: long-form (blog, white papers, scripts), short-form (ads, social, push), lifecycle (email flows, SMS), conversion (landing pages, product pages), and brand (voice guides, naming, taglines).
Under each bucket, name the tools and methods: Figma for ad comps, Webflow for landing pages, Klaviyo or Iterable for email, and the testing platform you used. Concrete tools beat adjectives every time.
Place a live portfolio URL in the header, next to your email. Add a one-line note on what’s behind the link: ’14 case studies across DTC and B2B SaaS’ beats a bare URL.
Build a tools row on page one covering writing and production stack (Google Docs, Notion, Figma), CMS and email platforms (Webflow, Contentful, Klaviyo), SEO tools (Ahrefs, Clearscope), and AI assistants you actually use. Creative directors and content managers need to see this early to route you to the right brief.
If you’re moving from journalism, PR, content marketing, or UX writing, name the bridge work up top. Spec ads, freelance landing pages, newsletter growth numbers, or a Substack with subscriber counts all count as proof.
Add a short ‘Selected writing’ block listing three or four pieces with the brand, format, and outcome. This gives a content manager something to evaluate before the formal employment history, which still reads as your prior field. If you are coming from journalism, see our journalist resume examples for ways to present that background.
The skills below come from copywriter resumes our users built on ResumeTemplates.com. Creative directors and content managers scan dozens of resumes a week, and these are the skills that show up most often. Hard skills like SEO writing and A/B testing get you past the ATS keyword parse.
Soft skills like voice control and brief interpretation are what content leads evaluate during the portfolio read. Match the hard-skills list against the posting and use the soft skills as evidence claims your bullets back up with examples.
| Soft Skills | % of resumes with this skill |
|---|---|
| Creativity | 76% |
| Attention to detail | 58% |
| Communication | 46% |
| Time management | 37% |
| Collaboration | 29% |
And here are the top hard skills showing up most often.
| Hard Skills | % of resumes with this skill |
|---|---|
| SEO writing | 75% |
| Copy editing | 57% |
| Content strategy | 50% |
| WordPress (CMS) | 40% |
| Keyword research | 31% |
Based on data from thousands of copywriters’ resumes built on ResumeTemplates.com, May 2026.
Say which channels you write for, such as email or paid social.
Creative directors and content managers expect copywriter resumes to name the channels and formats they actually hire for. Group the keywords below by the niche that matches your portfolio so the ATS parse and the human read both land cleanly.
| Niche | Keywords ATS scans for |
|---|---|
| Conversion and direct response | landing page copy, conversion copywriting, a/b testing, sales page copy |
| Lifecycle and email | email copywriter, lifecycle marketing, drip campaigns, crm copy |
| SEO and content marketing | seo copywriter, long-form content, blog writing, content strategy |
| Brand and advertising | brand voice, taglines, ad copy, concept development |
| B2B and SaaS | b2b copywriter, saas copywriter, white papers, case studies |
Brands are split between teams that want AI-assisted draft speed and teams that forbid generative copy in production. Name the tools you use, describe the workflow honestly, and don’t claim you ‘write with AI’ if your actual practice is prompting for research and editing the output to voice.
AI handles the first 10 ad variants or subject lines, freeing you to pick, edit, and test the strongest two or three.
ChatGPT and Claude compress competitor scans and audience research, but the brief still needs a writer's interpretation to be useful.
Generic AI output is the problem, not the tool. Voice guides, examples in the prompt, and heavy editing are now part of the job.
AI-generated claims need source verification before publishing. Editors expect the writer to own this step, not the model.
Your portfolio is the gate. The resume earns the click; the portfolio earns the interview. Build it like a sales page, not a clip archive.
Full control of layout, voice, and case-study structure; signals craft to creative directors.
Auto-imports published bylines, useful for content marketers and journalists transitioning in.
Common in agency hiring pipelines and easy to send as a single link with organized case studies.
Free, fast, and works for spec work or early-career writers who need to ship something this week.
Lead with three case studies, not 30 clips. Pick the work that matches the job you want. A DTC lifecycle role wants email flows; a B2B SaaS role wants landing pages and white papers.
Each case study needs the brief, the work, and the outcome. Two screenshots, a paragraph on the brand challenge, and the metric you moved beats a wall of body copy every time. If you don’t have a number, name the scope (audience size, channel, format).
A short awards-and-credits block tells creative directors which industry rooms have already vetted your work. Place it under your portfolio link on page one if the credits are strong, or below your employment history if the list is shorter.
A portfolio and a writing sample keep you eligible. The certifications below move a copywriter resume from the qualified-but-typical stack into a creative director’s shortlist, because they signal channel depth and measurable craft.
For copywriters, the 10th-percentile floor reflects entry roles at small agencies and in-house junior seats, while the top-decile ceiling reflects senior writers and creative directors at agencies, tech, and finance brands. That spread tells you industry, channel specialty, and tenure move a candidate from floor to ceiling more than location does.
Lead the resume with the channels you own (lifecycle, conversion, brand) and the industries you’ve written for, so a hiring lead can place you on that spread within a few seconds of opening the file.
| # | State | Avg. Annual |
|---|---|---|
| 1 | District of Columbia | $121,160 |
| 2 | Maryland | $107,540 |
| 3 | Washington | $86,170 |
| 4 | Vermont | $86,040 |
| 5 | Virginia | $80,990 |
| 6 | Connecticut | $80,950 |
| 7 | California | $80,470 |
| 8 | Massachusetts | $78,440 |
| 9 | Oregon | $77,830 |
| 10 | New Jersey | $75,640 |
| # | State | Workers | Median |
|---|---|---|---|
| 1 | California | 8,950 | $80,470 |
| 2 | New York | 5,980 | N/A |
| 3 | Florida | 2,440 | $65,830 |
| 4 | North Carolina | 2,170 | $63,720 |
| 5 | Texas | 2,100 | $71,650 |
Resume Templates offers HR approved resume templates to help you create a professional resume in minutes. Choose from several template options and even pre-populate a resume from your profile.
Build a 'Selected writing' section above your employment history.
List three to five pieces with brand, format, and outcome, then link a portfolio with live samples.
Treat your retail or service job as the employment history and let the writing block carry the craft argument.
Show 8 to 14 case studies grouped by format: lifecycle email, landing pages, long-form, and brand.
Each case study needs the brief, two or three sample assets, and the outcome metric where you have one.
Avoid PDF dumps and Google Drive folders. Use Contently, Authory, or a custom site so navigation is fast and the work loads on mobile.
Name the tools and the workflow. Write what you use AI for (research, outline drafts, variant generation) and what stays human (voice, final draft, fact-check).
Skip vague claims like 'AI-powered copywriter.' Some brands forbid generative tools in production copy.
An honest workflow line helps you self-select into the right roles.
Yes, and you should. Use 'Wrote' for solo work and 'Contributed copy to' or 'Wrote alongside a creative director on' for team work.
Name your specific deliverable: the subject lines, the hero block, the script outline.
Creative directors expect collaboration on bigger campaigns. Inflated solo credit gets caught during the portfolio walkthrough.
A professional template handles a copywriter resume with a portfolio link and conversion numbers. An ATS-friendly template is worth a look as well.
Executive Resume Writer and Career Coach
Andrew Stoner is an executive career coach and resume writer with 17 years of experience as a hiring manager and operations leader at two Fortune 500 Financial Services companies, and as the career services director at two major university business schools.
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